Oluwadi New Org. · JULY 24, 2026 · Stats · Updates ·
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Personal Care & Household CPG

Curie

Personal Care & Household CPG
For people who sweat. Hi, I'm Sarah. I was a sweaty marathon runner who couldn't find a clean deodorant that could keep up. So I made one. Clean ingredients. Aluminum-free. Zero residue. I Couldn't Find It So I Made It. Every aluminum-free deodorant I tried failed me, so I invested $12,000 of my savings, found a team of chemists, and spent a year testing formulas on myself. We Read Every Label So You Don't Have To. Every Curie product meets Credo's Clean Standard, one of the strictest ingredient standards in beauty. Barbara Corcoran Sniffed My Armpits. She approved. I ran home, used our Whole Body Deodorant instead of showering, and walked into the most nerve-wracking pitch of my life. I landed a deal with Mark Cuban and Barbara Corcoran on Shark Tank. I Cold-Emailed the Nose Behind Dior. She said yes. Today she develops every Curie scent with the same care she brought to brands like Dior, Calvin Klein, and Marc Jacobs. From Apartment Floor to 4,300 Doors. Today you'll find Curie in Walmart, Equinox, SoulCycle, and thousands of bathrooms, gym bags, and carry-ons across the country. Peach Deodorant Stick. Clean Deodorant Stick.
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