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Investigating the Overlooked

Operating Company

Ceer

Operating Company
Ceer, Saudi Arabia's first homegrown EV brand, unveiled the Exobot sedan and SUV at its manufacturing complex in King Abdullah Economic City. The company is a joint venture between Saudi Arabia's Public Investment Fund and Foxconn, leveraging BMW platform licensing and partnerships with Hyundai Transys and Rimac, with design input from Crown Prince Mohammed bin Salman.
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