ATHLYT is a Name, Image, and Likeness (NIL) marketing technology platform based in Boise, Idaho that connects college student-athletes with brand and marketing opportunities under NCAA guidelines. The platform serves all student-athletes regardless of school or sport. ATHLYT closed a seed funding round in May 2022 to expand its NIL marketplace.

Vette is a human resources technology company headquartered in Boise, ID. It provides applicant screening via Instant Human Connection (IHC) technology to help employers evaluate candidates. The company has been featured by the Boise Metro Chamber of Commerce as a local startup.