Owlet is a consumer health technology company headquartered in Lehi, Utah, founded in 2012. It makes the first FDA-cleared smart baby monitor and a connected nursery ecosystem that provides trusted health insights for parents. Owlet is publicly traded and operates primarily under the owletcare.com brand.

TAFT is a Provo, Utah-based men's footwear brand founded in 2014, specializing in handcrafted designer boots and shoes. The company focuses on personal expression through distinct footwear and raised a $5.2 million seed funding round in 2018 led by Kickstart Seed Fund.