ATHLYT is a Name, Image, and Likeness (NIL) marketing technology platform based in Boise, Idaho that connects college student-athletes with brand and marketing opportunities under NCAA guidelines. The platform serves all student-athletes regardless of school or sport. ATHLYT closed a seed funding round in May 2022 to expand its NIL marketplace.

Tackle.io is a cloud go-to-market (GTM) platform headquartered in Boise, Idaho, that helps B2B software companies sell through cloud marketplaces such as AWS, Azure, and Google Cloud. The company offers an intuitive multi-cloud platform designed to remove friction from the enterprise software buying and selling process.